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5 Reasons to Form a Partnership Rather Than Simply Sourcing Labels From a Supplier

5 Reasons to Form a Partnership Rather Than Simply Sourcing Labels From a Supplier

Tire, Tire Labeling, Cost & Planning | 16 January 2018

Posted by Nate Brown

5 Reasons to Form a Partnership Rather Than Simply Sourcing Labels From a Supplier

There are hundreds of manufacturers that can provide a reputable product when it comes to the sourcing of bead barcodes and tire tread labels. With so many to choose from, how do you decide which supplier is best for you?

Obviously the pool is narrowed based on your project scope, geography, application, and budget, however- you may be missing valuable opportunities to improve processes and workflows if all you’re doing is sourcing labels. Consider entering into a partnership rather than a purchasing agreement, and you’ll soon be on your way to business process improvements. Below are 5 things to consider before simply sourcing labels:

1. Not all tire labels are created equal

Let’s be honest: you probably aren’t a label construction genius - and you shouldn't be! You know that you need a label, you know what it needs to accomplish, and you know the environment it has to endure. Partnering with materials engineers who know label construction as well as you know tire construction makes your life a whole lot easier as you’re now guaranteed a solution that works in conjunction with your processes, automation, and compliments the tires themselves.

Beyond that, you can spend your time doing what you do best and stop stressing over labels and laminates. Not all tire labels are created equal, and one label construction doesn’t accommodate every tire construction. Don’t waste time and money ordering ‘off the shelf’ kits that are likely to cause headaches in your process or leave ugly residue on tires.

To read more on the relationship between labels and automation, check out our article: Considerations to ensure proper label automation integration

2. Maximize the value of your tire label investment

How will labels be applied to tires? At what speeds? How does bead label data communicate with your systems to create tread labels? Is the labeling process integrated with your manufacturing line? What are your process improvement goals? 

Partnering with a trusted advisor ensures these questions will be asked prior to investing in a label solution. Thinking through the labeling strategy on a bigger scale and in relation to the rest of your manufacturing processes is what will ensure an optimized solution that extends beyond basic labeling to provide workflow improvements, efficiency gains, and cost savings. 

Tire manufacturers and distributers: What are your growth initiatives for this year?

3. Consider automating your labeling process to add even more value 

If your current process dictates manual label application, you may want to consider partnering with a label provider to discuss automating the process. Working with a single partner that offers both the materials expertise and the automation integration will ensure the solution is end-to-end in functionality, but also that you’re fully leveraging the relationship to its fullest potential. Ensuring the labels have been properly designed to compliment both the label automation and the scope of your workflow demands a partner, not a supplier.

4. Consider service as part of your investment 

Service and expertise are elements of a solution that can be difficult to quantify, as you may not think or care about it until you have a problem. The reality is however, that service should start prior to ever purchasing anything, and should continue well beyond receiving product. Partnering with a label provider should include service elements like commissioning, training, planned maintenance visits, materials & engineering expertise, remote IT support, etc. Ensure you’re selecting a partner that can provide you with peace of mind in addition to tangible solutions.  

A great service provider will start by conducting an on-site audit long as part of the project plan. A typical on site audit can take a full business day, with the objective of uncovering all your goals and challenges. To take a peek at our checklist for on-site audits, click here. 

5. Ensure tire labeling systems that work both today and into the future 

Labels and integrated labeling automation systems should be designed and commissioned to meet your needs today, and future proofed to meet the changing demands of tomorrow. The right partner will ensure proper understanding of your goals to provide labels and systems that will hold up to expected growth, expansion, and legislation changes. Don’t spend time having to requalify a label supplier or making the discovery that a label applicator won’t meet throughput demands in a few years time. Choose a partner that can lay a good foundation for your anticipated growth and help your plan for transitions like Industry 4.0.


Computype partners with the top 5 global tire manufactures to provide label consumables, hardware, and unparalleled service. To learn more about the solutions we provide to the tire industry, check out this playlist!

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Nate Brown

Based in St. Paul, MN, Nate Brown is Computype's Vice President. Having been at Computype for 17 years in engineering and executive roles, he has gained much expertise in the labeling industry. Additionally, Nate spends a lot of hands-on time with our customers, including traveling to their locations to ensure our solutions are commissioned, installed, and integrated to improve processes.