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10 Reasons Automated Tread Labeling Might Be Right For You

10 Reasons Automated Tread Labeling Might Be Right For You

Tire, Tire Label Automation, Tire Labeling, Cost & Planning | 21 January 2019

Posted by Simon Boddy

10 Reasons Automated Tread Labeling Might Be Right For You

In addition to budgetary justification, migrating a manual tire tread labeling process to an automated one takes some time and consideration. But how do you know if automation is even a path you should consider? The following list are the 10 scenarios through which a Chromaffix automated tire tread labeling system would aim to add tangible business benefits:



1. If the tires you’re producing or tracking are headed into the distribution channel

Not every manufactured tire requires a tread label, but tires that are destined for third party logistics or retail through a distribution process undoubtedly require a means of product identification in the form of a tread label. Ensuring tread labels communicate accurate consumer safety and product information is of the utmost importance. Automating the tread labeling process leaves less room for error or discrepancy, meaning tires arrive where they need to, and communicate what they need to.

2. If you’re a manufacturer, distributor, or logistics provider of passenger tires

Like we mentioned above, not all tires necessarily merit a tread label. But be assured that if you are the manufacturer, distributor, or logistics provider of passenger tires, tread labels are an absolute must from both a product identification and safety communication standpoint. Simply put, tires in transport from one place to another need to be easily identified and tracked, and the tread label is the best way to accomplish that.

3. If you’re struggling with the EU tire label legislation

Everyone loves legislation, right? All kidding aside, having to include specific bits of information on tread labels can make manual application seem a little risky. Imagine the operator accidentally applies the wrong tread label to a tire. Not only is the product information associated with that tire completely inaccurate, but the incorrect consumer safety data could cause liability concerns.

A good label automation system utilizes a scan bridge to extract data from the bead barcode label to help generate the associated tread label. Leveraging a secondary scanning system to verify the labels adds another layer of safety to ensure that every tire is accurately labeled with information related to consumer safety like wet grip and noise.

chromaffix labeled tire

4. If you’re spending too much time or effort on manual labor

‘Too much time or effort’ is a relative term that can only be quantified by evaluating your own processes. However, it is likely that if you are hand labeling upwards of ten million tires annually, you are spending far too much time and effort on manual labor.

Take into consideration the overhead cost factors like wages and insurance, and you’re easily spending more on the manual application of labeling than you probably want to be. Add to that the potential errors and waste associated with human intervention, and unplanned costs also add up quickly.

5. If you’ve experienced (or worry you will experience) tires that have been wrongly labeled  

It sounds like an elementary problem: a tire with the wrong label. But in reality, a tread label that is wrongly associated with a tire can cause astronomical issues for multiple channels throughout the distribution and retail process. As the main intent of the tread label is to provide product-specific and consumer safety information, an error quickly leads to a tire that cannot be tracked, identified, or sold.

Logistic costs, the brand reputation, and the strain on partnerships can cause irreparable damage; all of which can be avoided through automating the tread labeling process. The key is the out-gate scanner, which verifies that what was intended to print actually did, and that it aligns with the original bead barcode source.

6. If you’re planning for Industry 4.0 or are looking to future-proof your processes

Rarely do manual processes support continuous improvement plans for growth or lean manufacturing. Especially as the tire industry shifts more towards Industry 4.0, manual processes for managing data and audit trails- like those associated with barcodes- are riskier than ever. Gaining complete control over elements like throughput speeds and data accuracy means greater visibility for the planning surrounding your entire manufacturing process.

Further, tread label automation that can be integrated straight into your process and interface with your database means that more decisions are able to be made based on analytics.   

7. If you’re struggling to label tires at rates anywhere near that of production

It is not news that workflows and tire conveyor lines are likely to be faster and more consistent than that of humans.

The entire speed and throughput rate of your plant is only as good as the weakest point within the process.

If tires are moving along at a consistently quick rate, only to be held up at a later point in the process by humans who simply cannot keep pace applying labels at the same rate, the automation at other points within your process is not being fully optimized. Ensure all your investments are being fully utilized by streamlining processes with automated systems at every stage possible. Working together, throughput will be increased and consistent.

Why Chromaffix Should Be Your Tire Tread Labeling System (2)

8. If you have strategic growth goals and manual labor is slowing you down

Aiming to ramp your business but concerned about you will actually accomplish it? Particularly if your budget isn’t unlimited (and whose is!?), growth can actually be quite a challenge. Instead of looking at expensive ways to overhaul entire processes to accommodate for growth, an alternative approach can include providing a facelift to several seemingly small processes or work centers.

Tread labeling can easily be overlooked, especially since its at the end of the workflow process, or even sometimes performed off site by third party logistics partners. That being said, tread labeling often provides great opportunity to improve throughput and achieve greater accuracy. Consider the gains associated with migrating from a manual to automated process a large step towards greater growth goals.

9. If branding and differentiation amongst competitors at the retail level is a challenge or goal

How your brand appears on a retailers shelves are a far thought from the manufacturing floor. But consider this: when side by side with competitive tires, sometimes the only visual differentiator is that of the tread label itself. Tread label automation ensures that every label is applied in a straight orientation, in the center of the tire. Crooked, creased, or wonky-looking labels don’t tell a story of a professional brand. Ensure consumers perceive your brand to be one that takes great care at every level of the manufacturing, quality, and distribution process.

10. If the costs and time associated with errors and rework are significant enough to have you wondering if there is a better way…

Simply put, you might just be fed up with manual labeling, or thinking to yourself: “It's 2019!  Why are we still handling labeling this way!?”. If that’s the case, know that you’re not alone, and rest assured that there is a better way! Until the recent launch of Computype’s Chromaffix system, other tread labeling systems did exist within the market, however none of them could be easily integrated to function with existing manufacturing lines. Automation such as this can be tailored to meet the exact goals and requirements of your facility, so be sure to consider customizations that will align with long term strategies.
Application Cost_ Chromaffix vs Manual

So there you have it. If any of the above scenarios hit close to home, it might be time to explore the concept of automated tread label application. Investing in automated labeling will increase throughput, reduce errors, and ultimately align your data in a more controlled manner. While definitely a shift in process, tread label automation typically pays for itself in less than 1 year’s time.

If any of these scenarios sound like your situation, schedule your free consultation with one of our tire pros to get started. Or, if you would like to learn more about Chromaffix, our innovative tire tread label automation system, or check out this playlist to see it in action! 

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Simon Boddy

Simon Boddy is Computype’s Global Product Manager within our Industrial Business Unit. Based in our UK facility, he has worked closely with many global tire manufacturers to improve their processes and ensure accurate bead and tread labeling. Most recently, Simon played a large role in launching Computype’s new automated tread labeling system, Chromaffix.