Top 3 Pain Points Associated With Tire Tread Labeling: How Automation Can Help

Top 3 Pain Points Associated With Tire Tread Labeling: How Automation Can Help

Tire, Tire Label Automation, Tire Labeling | 19 November 2018

Posted by Nate Brown

Top 3 Pain Points Associated with Tire Tread Labeling: How Automation can help

Tire tread labeling can come with a lot of frustrations when using a manual approach. Manual labor is unreliable and time consuming, making it an ineffective method of tread label application. Automating this process is simpler than you may think, and will result in benefits throughout every stage of the tire manufacturing and distribution process. 

In this article, we will address the three main pain points of manual tread labeling that we see customers facing, and how a tire tread label automation system can help.

1. Manual Labor

Manual labor is always tough, and in the wake of automation, it is especially obvious how inefficient this method of tire tread labeling can be. The major reason that manual labor for tire tread labeling is a pain point is the inaccuracies that inevitably come as a result of manual labor. Employees inhabit inconsistencies: vacations, sick time, bathroom breaks, etc., which make it challenging to accurately estimate how many labels should be applied per shift/week/quarter/year.

Additionally, from the application standpoint, consistency and accuracy is also a problem because of the element of human error. The most crucial concern is that of applying the wrong label to the wrong tire and the implications that go along with this mistake. If a tire tread is inaccurately labeled and the safety, branding, type of tire, etc., information is inaccurate, that can create a dangerous situation once the tire hits the road. Beyond the safety implications also exists the difficulties associated with branding that come as a result of a mislabeled or crookedly placed label on a tire. The tread label is the only opportunity to colorfully market the brand at the retail level; from a marketing standpoint, keeping it professional and pretty is key.

Finally, it takes a person approximately ten seconds to apply a single label to a tire, while automation can do that same job in approximately 2.5 seconds, resulting in huge time savings while also doing a more quality job. Precision is key, and automation is the best tool to effectively decreasing or eliminating human error in the tire manufacturing and labeling process.

manual tread applicationapplicator 2

2. Time 

Your labeling solution should be one that keeps pace with your tire production workflow. Tire production plants typically cycle through tens of thousands of tires per day.  Employees manually printing, labeling, and applying for each respective tire adds an incredible amount of unnecessary time to the process. Fast cycle times of 2.5 seconds per tire, as opposed to 10 seconds of manual labor per tire, ensure you can easily meet and manage high throughput speeds on your existing lines. Additionally, since all steps of the labeling process are integrated into one working system, this solution will pay itself off almost immediately.

If you were to calculate volume of your tire manufacturing plant in conjunction with hourly wages, you will notice that the payback is outstandingly fast. For example, a tire plant producing 10 million tires per year will have a payback in less than 1 year considering factors like time savings, less inventory, rework, and waste, and reduced labor expense.

3. Accuracy of Information

Manually entering, printing, and applying labels to tires leaves a lot of opportunity for errors to occur. An automated tread labeling system like Chromaffix integrates all of these steps into a single system that integrates straight into your process. Once the tire has gone through manufacturing, the bead label is scanned and information is input into the Chromaffix system for immediate printing.

After that, the applicator arm on the system is adjusted to the proper height position to apply the printed label accurately and precisely to the specific tire. This allows for every single tire to have its own custom printed label, and to be accurate in terms of both information and placement. Closing the loop, an out-gate verification system automatically scans one more time to ensure that indeed the bead label information and tread label information align.

Benefits associated with accuracy include much higher throughput with less waste and brand reputation as consistent scanning and movement throughout the supply chain can occur. If information is not accurate on the tire tread label, there can be serious implications. The wrong tires can be transported to the wrong places or consumers can purchase tires thinking they are a different product, which reflects poorly on the brand.

Now that you have pinpointed some of the lingering pain points in your facility, it is time to make some improvements! Integrate automation into your processes and experience immediate benefits to your business. To learn more about our tire tread labeling automation system - Chromaffix schedule your free consultation with one of our tire pros or watch this playlist to see it in action! 

The Complete Guide to Chromaffix

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Nate Brown

Having been with Computype since 1994 in various engineering and field service roles, Nate has much experience in the labeling and automatic identification industry. As our Vice President of Strategic Accounts, Nate works with customers all over the globe to ensure tangible & consistent business benefits are realized. Focused on cost savings, operational efficiencies, and process optimization, Nate’s role is to help customers get the most value from their automatic identification investment. In his spare time, Nate likes to golf, travel, and spend time with family.

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