A top five global tire manufacturing company located in Brazil reached out to Computype for labeling assistance when tasked with meeting the INMETRO regulation, which aims to comply with environmental legislation related to tire production and sales. This regulation mandates the disclosure of rolling resistance, wet track grip, and external noise levels on all tires with the purpose of allowing customers to make informed decisions when purchasing tires. Applicable to all consumer and commercial tires intended for aftermarket sale, the regulation requires information to be printed and made visible on each individual tire tread label. 

Initially, the challenge was centered around how to physically apply print-on-demand tread labels to each tire while simultaneously complying with the INMETRO regulation. Producing up to 70 different types of tires at an output of 30,000 tires per day, the thought of hand applying a label to each tire seemed almost impossible, and would surely put stress on the overhead budget. Yet, it was now legally necessary that each tire be accurately labeled at an efficient rate in order to abide by the regulation as well as maintain the throughput speeds their business processes demand.

As an existing partner providing labels and automation, Computype began working very closely to collaboratively innovate a solution that met both the workflow goals and legislation demands. After deeper analysis and on-site surveys of the issues faced, Computype’s Chromaffix solution was identified as the most beneficial offering.

Chromaffix print-and-apply label applicator automatically scans each tire’s unique bead barcode label and communicates with the company specific database table. Information is then sent to the Chromaffix printer unit and a tread label is printed and automatically applied with precision placement. Through utilization of a partially pre-printed label, this process allows for each tire tread label to be printed with and display variable information without having to change consumable stock or stop production for media changeover. 

Once initial-concept approval was received and the unit was tested and validated, Computype worked with the customer to install and integrate four Chromaffix print-and-apply systems directly onto existing conveyor lines. Filling the labor gap of what would have taken 30 full time positions to manually apply these labels, the added benefits of standard label positioning and ensured information accuracy provides heightened peace of mind.  Perhaps most importantly though, the ROI justification formula proves that a Chromaffix system has paid for itself in less than one year’s time.

Chromaffix is the market leading solution in terms of speed, ease of use, functionality, and reliability. With throughput speeds of label application to one tire every 2 seconds, Chromaffix is the only system in the market capable of meeting these demanding requirements. Computype’s team recognized the importance of precision and reliability for the customer, so in addition to standard commissioning, Computype also sent a technical team to Brazil to install and validate Chromaffix for a seamless integration within the existing manufacturing processes and workflow. Full service and support comes as part of the Chromaffix solution so ongoing reliability, and system uptime are standard.

The dynamic Chromaffix print-and-apply applicator is designed to function as a full system. Our success in this tire manufacturing plant is based on our ability to provide a total solution package; we have top of the line hardware, software, consumables, and support that are able to work together and create not only a reliable labeling system, but business process improvements. As a result of this implementation, this global tire manufacturer has not only been able to meet regulation standards, but has also increased efficiencies, accuracy, and overall output. 

Dynamic Label Automation Solutions

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